What Should You Share with an AI Website Assistant?
Give an assistant enough approved context to help while keeping credentials and private customer information in the right systems.
A useful website assistant needs context, but it rarely needs every record in the business. Start with the task and provide the information necessary to complete it accurately.
For a public service page, that may be an approved description, service area, images you have permission to use, and the intended contact route. A full customer list would usually add risk without helping the page.
Separate public facts from private operations Keep approved website information distinguishable from internal notes, customer records, and credentials. Drafts may contain statements that have not been approved for publication.
Make that distinction explicit in the workflow. Material available to an assistant is not automatically material approved for the public website.
Use proper access rather than pasted passwords Where a supported integration exists, use authorized account access with appropriate scope. Avoid pasting passwords or private keys into ordinary project documents.
Document who can grant and remove access. A business should be able to change collaborators without losing control of the website.
Review the output An assistant may carry details from a private source into a draft unless the task and review process prevent it. Check names, contact information, internal comments, and unsupported business claims before publication.
A safe first task can use only approved public content. Expand the workflow after confirming how information moves through it.
Keep records useful and selective A work log needs enough evidence to explain the action and result. It does not need unnecessary personal data or copied secrets.
AI product settings and data-handling terms vary. Review the actual product and account configuration before sharing sensitive material; do not assume all services handle it identically.
The goal is a workflow that is useful because its boundaries are clear. Good context selection can improve accuracy while making the project easier to maintain and hand off.
Sources and further reading
Continue reading
Previous article in this series · Next article in this series · All FMG articles

Kevin Bennett
Principal, FOUR MEDIA